SEO

Introducing BERT, Google’s Language Algorithm Update

Introducing BERT, Google’s Language Algorithm Update

A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...

It’s Time to Start Optimizing PPC for Voice Search

It’s Time to Start Optimizing PPC for Voice Search

In case you missed it, we’re in the middle of the “Voice Search Revolution.” Voice search is quickly becoming the go-to method of search, thanks to voice-enabled digital assistants like Siri and Alexa. It’s convenient, it’s faster than typing, and it’s ideal for...

5 Steps for Updating Local Business Listings When Moving

5 Steps for Updating Local Business Listings When Moving

Your boxes are packed, and the truck is on its way. It’s time to move your business to your new location. But have you taken the steps to make your official digital move? Below, we walk you through five simple local search optimization steps to help you make your...

6 Ways to Optimize Your Content for Voice Search

6 Ways to Optimize Your Content for Voice Search

Voice search is redefining the way marketers think about creating content for SEO. Currently, 65% of adults use voice search at least once a day, and that percentage is expected to increase in coming years as more voice assistant technology is developed. What does...

How the Yext Spring ’18 Release Improves Local Search Optimization

How the Yext Spring ’18 Release Improves Local Search Optimization

Over the past five years, our local search optimization work has evolved. What started as simple citation management is now a comprehensive local SEO strategy that includes data standardization, business information management in data aggregators and industry-relevant...

General Data Protection Regulation: What It Is & Why You Should Care

General Data Protection Regulation: What It Is & Why You Should Care

On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us. On the...