Challenge: Low SERP Visibility for Local Keywords
Core Bank approached Hurrdat wanting to improve search visibility for their local branches. Their goal was to drive qualified leads by making it easier for potential customers to find their nearest location. Hurrdat saw an opportunity to optimize their website with local SEO strategies to drive more website visits, branch visits, and ultimately, new customers.
Solution: Created an Optimized Landing Page & Internal Linking Strategy
To enhance search visibility for Core Bank’s local branches, Hurrdat leveraged a new location page strategy. First, we created an Omaha locations page for Core Bank that features all Omaha branches. We optimized the content on the page with hyperlocal keywords related to financial services in the local area, such as “Omaha banks” and “banks near me.” We then implemented an internal linking strategy so users could easily find this page when browsing related service pages (and vice versa).
According to Molly Q., Hurrdat’s SEO Manager,
“A strong local SEO strategy is all about meeting customers where they’re at. Google prioritizes businesses that demonstrate expertise, authority, and trust—especially in industries like finance, where credibility is key. We recognized that Core Bank needed an optimized location page to help build trust and brand recognition in the local market. By creating a dedicated landing page and improving internal linking, we made it easier for people to find Core Bank when they needed financial services or a nearby branch. This also established stronger local relevance and visibility for high-intent local searches.”
Results: Increased Local Keyword Visibility
Between October 2023 and February 2025, Hurrdat’s local SEO strategy for Core Bank generated new keyword visibility and increased visibility for existing keyword rankings. Specific results included:
- 194% increase in visibility for “banks near me”
- 144% increase in visibility for “Omaha banks”
- 25% increase in visibility for Omaha-related keyword queries across the Core Bank website
- Ranking for over 60 new organic keywords
Key Takeaways From Core Bank Omaha Locations Page
By optimizing Core Bank’s landing page content with targeted keywords and strategic internal linking practices, we were able to boost Core Bank’s position in local search results. With this update, Core Bank benefits from:
- Enhanced brand awareness
- More website impressions and clicks
- Increased online traffic and in-person traffic
These findings demonstrate the power of localized SEO in the competitive banking sector. In fact, having a well-structured local SEO strategy is essential for any business with a physical location that’s trying to connect with potential customers in their community.
As Molly explains,
“Local SEO is not only important for rankings, but also for customer engagement. Having a strong local presence in local pack and organic search results is a game changer for driving both online and in-person traffic—which is essential to staying competitive in an increasingly search-driven landscape.”
Want to improve local search visibility and increase website traffic? Hurrdat offers expert SEO services for a comprehensive SEO strategy tailored to your business needs. Contact us today!
