Web design is always changing to accommodate new search engine optimization tactics, user experience preferences, creative branding, faster website speeds, and more. So what will be big in the world of web design in 2025? Here are the top web design trends we expect to continue or take off this year!
Mobile-Responsive Websites
Mobile devices accounted for nearly 62% of global internet traffic in 2024. In response to this growing number of mobile users, along with Google’s mobile-first indexing, most businesses have adopted mobile-friendly web design strategies when building their sites. Mobile-first and responsive design ensures a website adjusts to provide an optimal user experience across all devices. While it’s not a new concept, this trend is expected to continue into 2025, bringing an increased emphasis on mobile performance and usability.
Clean, Minimalist Design
Via Zero
Minimalism and clean web design have been top trends in past years—and due to their simplicity and impact on user experience, this will likely continue in 2025. The goal of this web design style is to reduce clutter and distractions, thus directing users’ attention to important elements and improving page load speeds. Key elements in minimalist design include white space, clean lines, and a limited color palette, allowing the website’s content to take center stage.
Sustainable Web Design
Environmental awareness has increased in recent years, resulting in a significant shift toward sustainable web design in 2025. The focus of sustainable web design is lower energy consumption and less environmental impact, all while improving site performance and user experience. Examples of this include using evergreen content, creating longer-lasting designs, making images and code load faster, and using eco-friendly web hosting. Designers can also remove unnecessary animations or code that take more processing power to load and, therefore, may not run efficiently on older devices.
Max Riffner, Director of Web Design and Development for Hurrdat Marketing, expands on this further:
“We’ve seen unnecessary settings in tools like JavaScript and JQuery, which can be turned off. We have to build a website for everybody, and not everyone has the latest devices.”
As sustainability-focused design gains more attention, web developers will need to find a balance between eco-friendly web design and the need for creative, immersive site experiences.
AI-Driven Personalization
Via HubSpot
As artificial intelligence continues to impact the way we communicate and run businesses, we can expect that AI-driven personalization will change how users interact with websites in 2025. Riffner emphasizes the importance of transparency when using AI, saying:
“[Web designers] should be upfront when using AI and pay attention to how it’s being used. We want to keep users’ privacy and not be intrusive.”
One way to use AI on your website is to analyze large data sets—like browsing habits and location-based information—to better tailor your site and content toward your ideal audience. For e-commerce sites, AI can personalize product recommendations based on a user’s past searches and purchases. You can also utilize chatbots for 24/7 customer support.
Voice Search Optimization
With 50% of consumers using voice search daily, websites are optimizing more and more for this search type, paving the way for a voice user interface (VUI) in web design strategy. VUI provides an inclusive and hands-free experience for people, including those who are visually impaired or have limited mobility. This year, web developers should take VUIs into consideration and make written and visual content easily accessible—with alt text, schema markup, clear site navigation, conversational language, and direct answers. Long-tail, question-based, and localized keywords also help your site appear for phrases commonly used in voice search.
AR & VR Integration
While immersive experiences are not new concepts, they are quickly finding a home in world of web design in 2025, with augmented reality (AR) and virtual reality (VR) leading the way. These allow websites to combine both the digital and physical worlds, enhancing user experience. They’ve started to be used in key industries like retail and real estate, offering services like virtual try-ons or virtual property tours. Additionally, AR & VR design elements can help provide immersive storytelling and gamification tactics to boost brand awareness and user engagement.
3D Design Elements
Via Apple
Though skeuomorphism is declining, websites aren’t abandoning three-dimensional designs. 3D visuals remain popular, and web designers are finding new ways to add depth, break up page content, and enhance the user experience with three-dimensional colors, layouts, and effects. The purpose of 3D design in 2025 goes far beyond the cool factor. It’s more about function. We’ll probably see 3D designs across more product pages this year, allowing shoppers to view items from all angles and easily zoom in or out—leading to more purchases and less returns.
Dark Mode
One of the most popular website trends in 2025 is dark mode design. The more we learn about blue light and how screen time affects our eyes, the more we expect web design trends to limit blue light exposure to save our vision and energy consumption. While dark mode and low light UI web themes go in and out of style every few years, there’s a chance we’ll see more websites offering both standard mode and dark mode options for interfaces, allowing users to personalize their experience.
Full-Page Headers
Via BC Marin
The hero is the first section on a webpage that a user sees when visiting your site. Hero headers that occupy the entire screen have become a design trend in recent years because they grab users’ attention and eliminate distractions, allowing them to focus on the main purpose of the page and potentially convert better. To apply this web design trend on your site, use bold visuals and concise text to emphasize to your call-to-action within your full-page header.
Parallax Scrolling
One of the biggest challenges for web designers is finding ways to keep site visitors engaged for as long as possible. That’s where the parallax scrolling trend has been helpful—and will continue to be in 2025. This current web design trend moves layered images on a webpage at different lengths and speeds to add depth and dynamism, prompting site visitors to continue scrolling. Not only is it visually appealing, helping a website to stand out, but it’s also an effective storytelling tool—especially when paired with 3D and immersive designs.
Custom Illustrations & Animation
Via Duolingo
While sleek, minimalistic, and monochromatic designs were the dominant trend for years, web designers have begun to lean into more colorful, personalized approaches as well. This has paved the way for custom illustrations and designs, which will continue to be the rage in 2025. This new design trend is best if your site needs help showing off your brand personality, appealing to consumers looking for authenticity, and simplifying complex data or information. Personalizing your website with custom illustrations can help improve your connection with your audience, thus boosting engagement.
Micro-Interactions
Micro-interactions are subtle design elements on a webpage that are meant to inform and guide users. They can be as simple as an animation on a “like” button, text that changes appearance when you hover over it, or the gentle shake of a password box when the wrong password is entered. All of these micro-interactions provide real-time feedback for users, which can help keep them engaged and decrease bounce rates. The functionality and user engagement opportunities with this latest web design trend are why we expect to see it on the majority of sites throughout the year.
Data Visualization
Via NASA
Data visualization will continue to be a top website design trend in 2025 due to its ability to simplify complex information. This web design element is particularly useful for data-heavy industries like finance, journalism, and education. Interactive data visualizations help your site tell a story, as well as educate and engage your audience. Rather than using a static chart or a text-based explanation of data, a web designer could rely on interactive graphics to help explain trends and insights in a more impactful way.
Want to build a new website for your business? Hurrdat Marketing offers a wide range digital marketing services, including web design! Contact us today to get started.
