Sierra Karst is a Search Engine Optimization (SEO) Strategist at Hurrdat, where she specializes in enhancing website and blog visibility for clients ranging from small, local businesses to S&P 500 companies. She enjoys analyzing performance data and creating comprehensive optimization plans that consider user experience and intent, search engine algorithms and ranking signals, and web development best practices. Sierra utilizes her skills in a wide range of SEO tasks, including auditing and building internal links, optimizing on-page content to improve user experience and conversion rates, devising and implementing site redirect plans, identifying and resolving technical SEO issues, informing SEO-optimized content strategies, and more.
Sierra got her start in content creation and strategy at the University of Nebraska-Lincoln, where she pursued a Bachelor of Journalism degree and several digital marketing internships. She continues to love all that Nebraska offers, from its vibrant local food scene and picturesque prairie hikes to countless opportunities to engage with community-building organizations.
These are posts that Sierra has contributed their expertise to.
Do people still use AMPs? Yes and no. Google still supports AMPs, but major online news publishers and social media platforms like Twitter (now X) started migrating away from them in 2021 and Google retired the ranking systems that made AMPs outdated. So, should you...
Page speed can make or break your business website. Adhering to core web vitals like page speed help you rank higher in search, while slow pages can cause website conversion rates to drop by 4% per second of load time. Since images have a major effect on page load...