Sierra Karst is a Search Engine Optimization (SEO) Strategist at Hurrdat, where she specializes in enhancing website and blog visibility for clients ranging from small, local businesses to S&P 500 companies. She enjoys analyzing performance data and creating comprehensive optimization plans that consider user experience and intent, search engine algorithms and ranking signals, and web development best practices. Sierra utilizes her skills in a wide range of SEO tasks, including auditing and building internal links, optimizing on-page content to improve user experience and conversion rates, devising and implementing site redirect plans, identifying and resolving technical SEO issues, informing SEO-optimized content strategies, and more.
Sierra got her start in content creation and strategy at the University of Nebraska-Lincoln, where she pursued a Bachelor of Journalism degree and several digital marketing internships. She continues to love all that Nebraska offers, from its vibrant local food scene and picturesque prairie hikes to countless opportunities to engage with community-building organizations.
These are posts that Sierra has contributed their expertise to.
Do people still use AMPs? Yes and no. Google still supports AMPs, but major online news publishers and social media platforms like Twitter (now X) started migrating away from them in 2021 and Google retired the ranking systems that made AMPs outdated. So, should you...
Page speed can make or break your business website. Adhering to core web vitals like page speed help you rank higher in search, while slow pages can cause website conversion rates to drop by 4% per second of load time. Since images have a major effect on page load...
Using visuals like infographics in your content marketing strategy not only increases learning and retention by 78%, but also increases readership by 80%. Here are seven ways infographics can benefit your brand's content marketing strategy. Easily Explain Concepts...
Website content needs to stay fresh, both for good user experience and so that you can rank well in Google. It's recommended that you audit content every three to six months to avoid content decay, but also so that you can reoptimize your content and see better SEO...
NFTs exploded in popularity in 2021. The industry made billions in total revenue and private sellers earned up to 69 million on a single sale. Want to learn how to buy NFTs for yourself? Our guide can help get you started on your NFT investing journey! What Is an NFT?...
If your small business isn't on social media, then you're missing out on opportunities to connect with existing customers and attract new customers online. Most social media platforms are free to use and offer cost-effective advertising options that can help get you...