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Challenge: Missing Optimization Opportunities in Title Tags Google alters how title tags are displayed about 76% of the time, and 63% of these changes involve removing brand names in favor of including more descriptive, useful keywords related to the page intent....
Competing for organic traffic and impressions against more established brands? With the rise of zero-click search and Google machine learning, you have opportunities to get in front of people without ranking in top results. Publishing authoritative content with...
Challenge: No Page for Popular Service Midlands Family Urgent Care lacked a dedicated service page for DOT physicals, meaning they were missing out on online visibility, website traffic, and brand recognition compared to competitors when users searched for this...
Challenge: Lack of Visibility for Medical Services A multi-location urgent care in Omaha was wanting to get more patients in the door. Our SEO team ran a website audit, where we learned the client lacked dedicated pages for several highly-searched urgent care...
Challenge: Grow Non-Branded Traffic for a Strong Local Brand Rocket Carwash reached out to Hurrdat wanting more customers to visit their car washes and sign up for memberships. People are very aware of Rocket Carwash as a brand, but their website lacked the...
In a comprehensive marketing strategy, plain text isn't enough—you need other types of media to engage users and create compelling content that performs well. Learn what rich content is, why it matters, and how it makes your content more competitive in this guide....
Challenge: Content Gap Covered by High-Ranking Competitor Blog One of our client's competitors ranked well and generated keywords and traffic for a blog post about average car size dimensions. Because our client offers vehicle storage but had not already written...
Challenge: Inconsistent Header Formatting on Service Pages In a website SEO audit for Centris Federal Credit Union, Hurrdat noticed several service pages were missing H1s. Some used hero images without H1 tags. Others used H2 or H3 headers in place of an H1. These...
Challenge: Blog Performance Plateau Hightower Reff Law approached Hurrdat wanting to boost their online visibility and attract more clients. After reworking their sales and organic landing pages, our agency identified key opportunities to reoptimize their existing...