What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
In December 2022, Google updated its Search Quality Rater Guidelines from Google E-A-T to Google E-E-A-T, adding a new "E" for "experience." See what this change means for SERP rankings in 2024, and how you can optimize your website for E-E-A-T to rank better in...
A website service page gives visitors an explanation of how your company's services might benefit them. When designing a service page, it's important to keep search engine optimization, visual appeal, content quality, and brevity in mind. In this post, we'll cover...
Search engine optimization can typically be separated into two broad categories: on-page SEO and off-page SEO. Together, these processes work to improve visibility, drive traffic, and establish a digital presence. Learn more about the differences between on-page...
SSL is essential to keeping your website visitors' information secure and protected. Here's everything you need to know about SSL certificates for websites and how they impact search rankings. What Is SSL? Does SSL Affect SEO? Do You Need an SSL Certificate? How to...
Facebook Ads and Google Ads are two of the most popular paid advertising platforms, but they each have their own strengths and weaknesses. So which one is right for your business? Let's compare Google Ads vs Facebook Ads to help your business decide which platform...
In recent years, as many as 57% of mobile and 53% of desktop users don't click on any results on the search engine results page (SERP)—and this percentage has been consistently rising. By adapting to the rise of zero-click searches, your business can continue...
Do people still use AMPs? Yes and no. Google still supports AMPs, but major online news publishers and social media platforms like Twitter (now X) started migrating away from them in 2021 and Google retired the ranking systems that made AMPs outdated. So, should...
Page speed can make or break your business website. Adhering to core web vitals like page speed help you rank higher in search, while slow pages can cause website conversion rates to drop by 4% per second of load time. Since images have a major effect on page load...
In September 2022, Google ceased all previous Smart Shopping and Local ad campaigns and began automatically upgrading to Performance Max (PMax) Campaigns. Learn about PMax features like asset group scheduling, first-party audience insights, and more in this guide!...