To keep up-to-date on all the new email marketing strategies and tactics, you’ll probably take an email marketing class. But with so many options available, how do you know which email marketing training is worth your time and energy? We rounded up a list of the 11 top email marketing courses for all skill levels, budgets, offerings, and time commitments.
- Best Overall: Chimp Essentials
- Best for Beginners: Think Outside the Inbox: Email Marketing
- Best for Advanced Marketers: Become a Certified Email Marketing Master
- Best for Small Businesses: Email Marketing Certification: Get Certified in Email Marketing
- Best for Growing Email Lists: Email Marketing Masterclass for Beginners
- Best for E-Commerce: E-commerce Email Marketing Course
Best Free Email Marketing Courses
There’s no shortage of courses to learn email marketing basics at no cost. Here are a few of the best free email marketing courses for beginners to hone their skills.
Google’s Think Outside the Inbox: Email Marketing
- Time Commitment: 25 hours
- Receive Certificate: Yes
- Experience Level: Beginner
Think Outside the Inbox is an email marketing course created by Google that’s a great introduction to email strategies guided by industry experts. It covers topics like how to strategize email marketing campaigns to fit into your overall digital marketing efforts, as well as more tactical skills like writing click-worthy email headlines and analyzing key email marketing metrics.
This popular email marketing class has only five modules that break your learnings into bite-sized chunks. You’ll start with the basics of how email marketing works and build up to executing and tracking a mock email campaign. And each module includes a variety of teaching methods, like videos, readings, quizzes, and assignments to practice what you’ve learned.
| Why we awarded it best for beginners: Free and starts from the basics with good pacing until students successfully complete an email marketing campaign you can use in your portfolio. |
HubSpot Academy’s Email Marketing Certification: Get Certified in Email Marketing
- Time Commitment: 3-4 hours
- Receive Certificate: Yes
- Experience Level: Beginner
HubSpot Academy’s Email Marketing Certification helps marketers and small business owners develop a holistic approach to email marketing. This course shares how to create personalized and high-converting emails, automated campaigns, and A/B testing.
With 12 lessons and 31 videos, HubSpot’s course teaches entry-level students everything about how to run an email marketing campaign as an inbound professional. And expert instructors like Christina Garnett, an experienced and award-winning customer marketing strategist, ensure this is a trustworthy resource.
| Why we awarded it best for small businesses: Beginner-friendly approach with in-depth instructions on how to build an email campaign from start to finish without too high of a time commitment. |
Omnisend’s Start Your Email Marketing Journey: Full Course for Beginners
- Time Commitment: 45 minutes
- Receive Certificate: No
- Experience Level: Beginner
If you want to grasp the basics quickly, Omnisend’s Start Your Email Marketing Journey course may be the way to go. Some key topics include collecting subscribers with email signup forms, creating eye-catching emails, linking your e-commerce store to your email platform, and marketing automation and contact management.
This email marketing for beginners crash course consists of seven short video guides, and each video offers insights into the strategies and mindset needed to run successful campaigns, paired with step-by-step instructions.
Simplilearn’s Advanced Email Marketing
- Time Commitment: 5 hours
- Receive Certificate: Yes
- Experience Level: Beginner to Advanced
The Advanced Email Marketing course by Simplilearn emphasizes the more granular details with email copywriting and drafting process, including how to craft compelling subject lines, design mobile-friendly email layouts, and optimize preheaders, headlines, and calls to action. It also provides valuable email preflight strategies to help you prepare to launch a timely campaign that connects with your target audience.
This email marketing certification course offers a comprehensive, yet beginner-friendly exploration of how businesses can use emails to increase and retain customers. And while it takes around five hours to complete, you’re given 90 days to do the lessons. By the end of the course, learners should have a solid understanding of how to write professional emails and set up successful email marketing campaigns.
Udemy’s Email Marketing 101 – Beginner to Expert
- Time Commitment: 1 hour
- Receive Certificate: No
- Experience Level: Beginner
Udemy’s Email Marketing 101 focuses on generating revenue through email campaigns and lead generation. You’ll learn how to create compelling lead magnets, build your subscriber list, increase open rates, and conduct affiliate marketing in your emails to maximize your ROI.
Whether you’re selling online classes, offering consulting services, or promoting e-commerce products, this free guide provides essential strategies to elevate your email marketing efforts to earn profit. And Johannes Korhonen, a full-time marketing expert, ensures your education is high-quality.
Wishpond’s Email Marketing Masterclass for Beginners
- Time Commitment: 30-40 minutes
- Receive Certificate: No
- Experience Level: Beginner
Wishpond’s Email Marketing Masterclass for Beginners provides a brief email marketing tutorial for beginners. Students will explore different types of emails (like abandoned cart emails, product emails, and contest/giveaway emails), common email marketing mistakes to avoid, and effective strategies for growing your email list and segmenting your audience. It even touches on more advanced topics like A/B testing and how to increase email click-through rates.
Taught by instructor Victoria Taylor—marketing expert and head of content marketing agency, VTMarketing—this email class is an excellent starting point for marketing professionals looking to deepen their understanding of email marketing. Plus, this curriculum’s video walkthroughs, PDF documents, and discussion boards can be completed in just over half an hour, making it perfect for busy learners.
| Why we awarded it best for growing email lists: Shortest time commitment and explores various email types with focus on effective marketing growth strategies to help reach new subscribers. |
Best Paid Email Marketing Courses
For more advanced email marketing tips, including detailed email list segmentation and analysis, paid email marketing classes will probably be best for you. Here are some of the best paid email marketing courses for more experienced learners.
Chase Dimond’s E-commerce Email Marketer
- Price: $749 or two payments of $400
- Time Commitment: 4.5 hours
- Receive Certificate: No
- Experience Level: Beginner to Intermediate
The E-commerce Email Marketing Course covers everything you need to know to multiply your email revenue and get the most out of your email marketing efforts. You’ll learn how to build an email collection form, implement 11 core email flows (including pre and post-purchase), and follow email marketing best practices for campaigns—plus email segmentation and A/B testing techniques.
Chase Dimond, co-founder of Structured, a top email marketing agency that has generated over $100 million in email revenue, provides digestible industry knowledge and replicable advice. The nearly 50 videos, which incorporate both screensharing and voiceover, can help e-commerce brands looking to grow their business through email, as well as freelancers eager to learn the necessary email marketing principles to scale their channels and retain clients.
| Why we awarded it best for e-commerce: Firsthand advice from a real-world expert who has generated millions in marketing revenue, and course reviews and ratings indicate students have similar success. |
DigitalMarketer’s Become a Certified Email Marketing Master
- Price: $495
- Time Commitment: 6 hours
- Receive Certificate: Yes
- Experience Level: Intermediate to Advanced
Become a Certified Email Marketing Master by DigitalMarketer emphasizes why email marketing remains the backbone of digital marketing. Throughout the email class, you’ll learn how to build a subscriber list, create engaging content, measure your results, and troubleshoot common issues. By the end, you’ll have the framework for a repeatable email marketing strategy that consistently drives revenue.
This comprehensive program comprises 10 core modules, 74 video lessons, 4 handouts, and a final exam, providing everything you need to master email marketing. It’s also led by qualified instructors like Richard Lindner, who has generated over $20 million in email marketing revenue, and Alex Cattoni, who has run several successful brands and iconic promotional campaigns. Once you complete the email course, you’ll gain access to”ready-to-send campaigns” templates, making it easy to put your knowledge into action.
| Why we awarded it best for advanced marketers: Professionally tested campaign strategies with fill-in-the-blank templates once completed. |
Mailchimp’s Chimp Essentials
- Price: $99
- Time Commitment: Not Available
- Receive Certificate: Yes
- Experience Level: Beginner to Advanced
Chimp Essentials is an all-in-one email program where participants will learn how to use Mailchimp for email marketing with advanced topics like segmentation, A/B testing, custom-coded email templates, and data-driven optimization tools specific to the leading email marketing and automation platform.
Chimp Essentials consists of three distinct courses—Mailchimp for Newbies, Customer Journeys, and Audiences Deep Dive. Together, these courses feature over 100 video lessons and include a free “Superhacks ebook” you may refer back to after you complete the course. And you receive 1:1 working sessions hosted by the course leader and Chimp Essentials owner, Paul Jarvis, for all your email marketing questions.
| Why we awarded it best overall: True all-in-one guide with comprehensive, practical information and 1:1 opportunities at a reasonable price. |
Reliablesoft’s Email Marketing Course
- Price: $149
- Time Commitment: 3 hours
- Receive Certificate: Yes
- Experience Level: Beginner
Reliablesoft’s Email Marketing Course begins with foundational topics, such as setting up an email list and improving open rates, before moving into subjects like creating email funnels, utilizing various email marketing tools, and even reducing your overall email marketing expenses. At the end, participants are given a checklist to apply what they’ve learned.
This course is part of ReliableSoft’s complete Digital Marketing Bundle, which features 13 additional courses, 96 lessons in total, and 2 certifications covering topics such as affiliate marketing, keyword research, and e-commerce SEO. Led by Alex Chris, a digital marketing consultant who has over 20 years of software and web development experience, this email marketing course is designed to take you from beginner to expert on a simple, easy-to-follow path.
Skillshare’s Email Marketing Essentials: Designing Effective Emails
- Price: $14/month
- Time Commitment: 30-40 minutes
- Receive Certificate: No
- Experience Level: Intermediate
In Email Marketing Essentials, you’ll get an overview of effective email design, including the differences between website and email formats, key considerations for crafting great emails, and best design practices for common email types. This is perfect for freelancers eager to enhance their skills in creating emails and customizing email templates.
This brief course, led by email developer and UX designer Fabio Carneiro, is available with a monthly subscription to Skillshare. Joining Skillshare also provides access to other email marketing classes, such as Email Marketing Essentials: Measuring Impact with Metrics and Email Marketing for E-Commerce: Tips and Tools to Increase Sales.
How We Chose These Top Email Marketing Courses
Our comprehensive methodology for determining the top email marketing courses involved assessing user satisfaction and effectiveness based on reviews and ratings, as well as:
- Price: How much a course costs and if it provides a suitable value-for-money balance
- Reputation: How well-known and trustworthy a course, its lecturer(s), and its providers are in the industry
- Practicality: Depth and relevance of course content to marketers and businesses
- Experience Level: A balance between beginner-friendly and more advanced skillsets
- Return on Investment: Whether you earn an email marketing certificate or expect marginal returns in profit or experience based on the information learned
Want to level up your email marketing? Hurrdat Marketing offers comprehensive email marketing services to help you build more effective email campaigns. Contact us today!
