FAQ pages have long been a point of debate in the SEO community. Some marketing professionals see them as meaningful drivers of traffic and authority, while others write them off as thin, low-value content that adds bulk to a site without moving the needle. That...
Challenge: Organizational Work Was Eating Into Strategy Time Using a traditional workflow, Hurrdat's Paid Acquisition team found that a significant portion of strategist capacity (60-70%) was consumed by organizational and documentation tasks—such as storyboarding,...
Challenge: A Below-4.0 Rating Was Limiting Growth Jackson Services, a garment services provider operating in two Nebraska cities—Columbus and Omaha—faced a visibility gap in how their reputation was represented online. In a competitive market where reviews heavily...
Challenge: Finding New Ways to Drive Storage Rentals Extra Space Storage had a broad vision of expanding its presence in the moving industry beyond self storage. We needed to support that vision by developing and executing a content strategy that analyzed and expanded...
Competing for organic traffic and impressions against more established brands? With the rise of zero-click search and Google machine learning, you have opportunities to get in front of people without ranking in top results. Publishing authoritative content with...
Challenge: No Page for Popular Service Midlands Family Urgent Care lacked a dedicated service page for DOT physicals, meaning they were missing out on online visibility, website traffic, and brand recognition compared to competitors when users searched for this...
In a comprehensive marketing strategy, plain text isn't enough—you need other types of media to engage users and create compelling content that performs well. Learn what rich content is, why it matters, and how it makes your content more competitive in this guide....
Challenge: Content Gap Covered by High-Ranking Competitor Blog One of our client's competitors ranked well and generated keywords and traffic for a blog post about average car size dimensions. Because our client offers vehicle storage but had not already written...
Challenge: Blog Performance Plateau Hightower Reff Law approached Hurrdat wanting to boost their online visibility and attract more clients. After reworking their sales and organic landing pages, our agency identified key opportunities to reoptimize their existing...
Challenge: Build a Blog Strategy That Drives Organic Growth Struggling to find the best way to utilize their blog, Extra Space Storage turned to Hurrdat's enterprise SEO capabilities to start testing new content ideas and formats. After early success with these tests,...