Digital Marketing

Top HubSpot Alternatives

Top HubSpot Alternatives

HubSpot is a leading customer relationship management (CRM) system known for its all-in-one capabilities, but it's not the only solution on the market. If your business is searching for an alternative CRM tailored to your goals, here are the top eight HubSpot...

Top Mailchimp Alternatives for Email Marketing in 2025

Top Mailchimp Alternatives for Email Marketing in 2025

Mailchimp is one of the most popular email marketing tools. However, your business may be looking for alternatives with lower prices, a simpler and more intuitive interface, or specific features that better suit your email marketing needs—like advanced segmentation...

Guide to Using YouTube Shorts for Business

Guide to Using YouTube Shorts for Business

In September 2020, YouTube first released YouTube Shorts—a short-form video-sharing platform made to compete with Instagram Reels and TikTok. Since then, the platform has continued to gain traction. Keep reading to learn more about Shorts, including how to create them...

Buyer Personas: What They Are & How to Create Them

Buyer Personas: What They Are & How to Create Them

A buyer persona helps brands identify and target certain buyers within their audience for a successful marketing campaign. Check out our guide on how to build a buyer persona that goes beyond the basics—and take advantage of our template! What Is a Buyer Persona? A...

Facebook Ads vs. Google Ads: Which Should You Be Using?

Facebook Ads vs. Google Ads: Which Should You Be Using?

Facebook Ads and Google Ads are two of the most popular paid advertising platforms, but they each have their own strengths and weaknesses. So which one is right for your business? Let's compare Google Ads vs Facebook Ads to help your business decide which platform to...