Aaron Mackel

YouTube Chapters: What They Are & How to Add Them

YouTube Chapters: What They Are & How to Add Them

YouTube and video content in general continue to play an increasingly prominent role across the digital marketing landscape. Creating quality video content is well worth the effort, but it's also important to know the different tactics that can be used to optimize...

How YouTube Videos Help SEO

How YouTube Videos Help SEO

Did you know YouTube videos can improve your website's visibility in search engine results, drive more organic traffic to your website, and support your content marketing efforts? Let's take a closer look at the various ways a YouTube strategy can be used for search...

What Are People Searching for Online During COVID-19?

What Are People Searching for Online During COVID-19?

Life as we know it has changed a lot over the last couple weeks. With most of the country staying at home and practicing social distancing due to COVID-19, some unique online searches have spiked in volume as a result. What are people searching for online right now?...

Why You Need to Claim Your Business Listing on Google My Business

Why You Need to Claim Your Business Listing on Google My Business

Google is still the #1 search engine on the web, which means any opportunity to improve visibility in Google's search engine results should be a no-brainer for businesses. One such "no-brainer" is Google My Business, a free local business listing management platform...

How to Conduct a Content Marketing Audience Analysis

How to Conduct a Content Marketing Audience Analysis

Understanding your audience is one of the most critical components of content marketing. By knowing who is reading what, and how they're reacting to the content that's being shared, you can really start to understand how your content is performing, and how it can be...

How to Hit a Content Marketing Home Run

How to Hit a Content Marketing Home Run

Build it, and hope that they come. This is what most "content marketing" plans consist of. Creating and publishing. A small majority of the Internet can get away with this. The ESPNs or Buzzfeeds of the world. But for the vast majority of sites, that isn't enough....

The Content Marketer’s Guide to Keyword Research

The Content Marketer’s Guide to Keyword Research

There’s so much more that keyword research can accomplish for content marketers. Rather than just choosing topics and researching keywords to build out posts, keyword research can be used to identify new audiences, find content opportunities, identify semantic keywords, and more.