What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
Over the past five years, our local search optimization work has evolved. What started as simple citation management is now a comprehensive local SEO strategy that includes data standardization, business information management in data aggregators and industry-relevant...
On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us. On the...
Every time someone searches on Google, clicks on a webpage, checks into a certain location on Facebook, or buys something online, they’re leaving a trail of breadcrumbs (or rather, cookie crumbs) for businesses and brands like yours. But how do you gather and leverage...
A mobile-friendly website is a must, and I'm not just saying that because I design responsive websites. If Google's index split or your own smartphone habits (Are you holding us in your hands?) aren't enough to persuade you, perhaps the who, what, and how of mobile...
According to the most recent local consumer review survey by BrightLocal, 91% of people regularly or occasionally read online reviews when searching for a local business. This is beneficial for businesses that recognize the importance of reputation management and...
Back in November, we shared news about Google splitting its desktop and mobile indexes. Over the last month, however, new information has come out that Google will, in fact, be making a huge change to its index, but not in the way we previously thought. There will not...
When Hurrdat and I were in talks in the summer of 2015 to acquire my production company, Digital Hero Films, what intrigued me the most was the film and video work we were putting into the hands of digital marketers and watching how they used the creative work we...
It’s been just over a year since Google launched their Accelerated Mobile Pages (or AMP) project and released the mobile-friendly algorithm, both of which were aimed at creating a better mobile web. Now, after comments made by Gary Ilyes at Pubcon in October, Google...
In the fall of 2014, Google first introduced featured snippets to its Search Engine Results Pages (SERPs). Two years later, there are still only a handful of marketers taking full advantage of the opportunities this valuable real estate has to offer. With the...