Digital Marketing

Facebook Ads vs. Google Ads: Which Should You Be Using?

Facebook Ads vs. Google Ads: Which Should You Be Using?

Facebook Ads and Google Ads are two of the most popular paid advertising platforms, but they each have their own strengths and weaknesses. So which one is right for your business? Let's compare Google Ads vs Facebook Ads to help your business decide which platform to...

Everything to Know About Google Performance Max Campaigns

Everything to Know About Google Performance Max Campaigns

In September 2022, Google ceased all previous Smart Shopping and Local ad campaigns and began automatically upgrading to Performance Max (PMax) Campaigns. Learn about PMax features like asset group scheduling, first-party audience insights, and more in this guide!...

Why Email Marketing Still Matters in 2025

Why Email Marketing Still Matters in 2025

Email marketing may seem old-fashioned in the current digital marketing landscape, but it's still a top marketing channel for businesses. Here's why email marketing still matters in 2025 and how it aligns with current digital marketing trends. Why Is Email Marketing...

Google Business Profile Changes Its Performance API

Google Business Profile Changes Its Performance API

Google recently announced that Google Business Profile (GBP) will discontinue its Insights component on February 20, 2023 as part of their transition to new Performance metrics. For businesses using GBP to manage local listings in Google, this means the current...

What You Need to Know About Google Analytics 4

What You Need to Know About Google Analytics 4

On July 1, 2023, Google will cease collection of website data through Universal Analytics (UA) and shift entirely to Google Analytics 4 (GA4). With new features including enhanced privacy controls that help protect customer data, advanced reporting, and more, your...

Why You Should Invest in Video Advertising

Why You Should Invest in Video Advertising

Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of...

Should You Be Repurposing Old Content?

Should You Be Repurposing Old Content?

Creating and posting content is vital to your online presence, but putting out new material takes a lot of time and effort. This is where repurposing old content can be helpful. By taking existing blog posts, podcasts, videos, infographics, and other forms of digital...