A buyer persona helps brands identify and target certain buyers within their audience for a successful marketing campaign. Check out our guide on how to build a buyer persona that goes beyond the basics—and take advantage of our template! What Is a Buyer Persona? A...
The cost of content marketing services will vary with each campaign and project, but generally, companies can plan to spend around $5,000 to $75,0000 per month if hiring a content marketer. Learn how much content marketing costs and the factors that impact pricing so...
Facebook Ads and Google Ads are two of the most popular paid advertising platforms, but they each have their own strengths and weaknesses. So which one is right for your business? Let's compare Google Ads vs Facebook Ads to help your business decide which platform to...
In September 2022, Google ceased all previous Smart Shopping and Local ad campaigns and began automatically upgrading to Performance Max (PMax) Campaigns. Learn about PMax features like asset group scheduling, first-party audience insights, and more in this guide!...
Email marketing may seem old-fashioned in the current digital marketing landscape, but it's still a top marketing channel for businesses. Here's why email marketing still matters in 2025 and how it aligns with current digital marketing trends. Why Is Email Marketing...
Google recently announced that Google Business Profile (GBP) will discontinue its Insights component on February 20, 2023 as part of their transition to new Performance metrics. For businesses using GBP to manage local listings in Google, this means the current...
Machine learning is becoming increasingly prevalent in the SEO landscape, anticipated to be a $209.91 billion industry by 2029. And with search engines like Google utilizing machine learning and AI technology to improve the online search experience, digital marketers...
On July 1, 2023, Google will cease collection of website data through Universal Analytics (UA) and shift entirely to Google Analytics 4 (GA4). With new features including enhanced privacy controls that help protect customer data, advanced reporting, and more, your...
Google’s serving answers before anyone even clicks, which makes text-only content easy to ignore. Infographics cut through the noise—earning attention, rankings, and recall in ways words alone can’t. Benefits of Infographics "In an era where Google rewards...
Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of...