Conducting keyword research is important for SEO, but doing keyword research effectively requires knowledge about the different types of keywords. Whether you're building a content strategy or looking to better optimize a website, here are the keywords and phrases you...
In late 2020, Google announced an algorithm ranking update called Google Passage Ranking. As frequently happens with announcements from Google, digital marketers instantly began discussing ways they could use the change for search engine rank gain. But does Google...
Website FAQs are great for answering common customer questions about your business, but did you know that FAQs can also be used to improve your website's search engine optimization? That's right—FAQs can actually get pulled into search engine results pages (SERPs) and...
If you're looking for an easy way to improve your website's user experience, adding breadcrumbs is a great option. Website breadcrumbs make it easier for site visitors and search engines to better understand your website's structure and understand the connections with...
Starting a pay-per-click (PPC) campaign for your business this year? PPC advertising can be a great way to reach new customers and boost website traffic. To ensure your paid search advertising efforts run smoothly, you'll want to avoid these ten pay-per-click campaign...
YouTube is one of the largest search engines in the world, and it's a great place to get your video content discovered. However, simply uploading a video won't put it at the top of YouTube's search results. In order to rank higher in YouTube searches, you'll need to...
How do you know if you're delivering a quality user experience on your website? You're probably tracking a number of website metrics already, but you might also consider monitoring Google's Core Web Vitals to get a better idea of your website's performance. Below,...
Looking to improve and optimize your website? Keeping an eye on your website metrics can help you better understand how well your website performs. In this guide, we'll walk you through what web metrics are, why they matter, and which metrics are the most important to...
In 2016, Google announced it was starting to experiment with mobile-first indexing, due to the majority of online searchers using mobile devices. Since then, Google has been slowly evaluating mobile-friendly websites and transitioning them to mobile-first indexing....
You've probably heard that your business needs to be using keywords for search engine optimization (SEO). But what are keywords, why do they matter, and how can you use them to boost your business' digital marketing efforts? Follow this guide to learn how to find the...