Did you know YouTube videos can improve your website's visibility in search engine results, drive more organic traffic to your website, and support your content marketing efforts? Let's take a closer look at the various ways a YouTube strategy can be used for search...
Optimizing your business for local search is more important than ever, especially as more consumers are searching online for local services. Though the goal of local SEO is to increase online visibility within relevant searches with local intent, many businesses don't...
Take out your phone, open Google, and search "best Italian restaurant." What do you see? The top results usually aren't the best Italian joints in America—and likely aren't part of a massive chain. They're often locally-owned restaurants in your city that are close to...
A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...
Since the introduction of the General Data Protection Regulation (GDPR) legislation in Europe last year, the spotlight has remained firmly focused on personal information and privacy online. A growing number of states are actively trying to pass bills through their...
Over the past five years, our local search optimization work has evolved. What started as simple citation management is now a comprehensive local SEO strategy that includes data standardization, business information management in data aggregators and industry-relevant...
On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us. On the...
According to the most recent local consumer review survey by BrightLocal, 91% of people regularly or occasionally read online reviews when searching for a local business. This is beneficial for businesses that recognize the importance of reputation management and...
Back in November, we shared news about Google splitting its desktop and mobile indexes. Over the last month, however, new information has come out that Google will, in fact, be making a huge change to its index, but not in the way we previously thought. There will not...
It’s been just over a year since Google launched their Accelerated Mobile Pages (or AMP) project and released the mobile-friendly algorithm, both of which were aimed at creating a better mobile web. Now, after comments made by Gary Ilyes at Pubcon in October, Google...