Looking for new ways to reach local customers online? Google now offers a better way to stay connected with your customers directly in search engine results through its Google Posts offering! What Are Google Posts? How to Create a Google Post Types of Google Posts...
“Create great content, and Google will reward you.” That’s a phrase repeated by many digital marketing experts when asked how to increase rankings in Google search. These experts aren’t technically wrong because great content will likely land somewhere in search...
For many of us, COVID-19 is having a huge effect on daily life. In times of crisis, the world can seem upside-down and, unfortunately, the same can be true for your search rankings. Search behavior has changed significantly in recent weeks with shelter in place orders...
COVID-19 has disrupted business as know it. Companies have had to make decisions about whether to continue operating while following social distancing guidelines or temporarily close—and they've had to quickly adjust their operations and decide where to move forward...
If your business has been affected by COVID-19, it’s important to provide the most accurate information to your customers by updating your Google My Business profile. However, this weekend, Google made some noteworthy changes to Google My Business functionality to...
A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...
In case you missed it, we’re in the middle of the “Voice Search Revolution.” Voice search is quickly becoming the go-to method of search, thanks to voice-enabled digital assistants like Siri and Alexa. It’s convenient, it’s faster than typing, and it’s ideal for...
Your boxes are packed, and the truck is on its way. It’s time to move your business to your new location. But have you taken the steps to make your official digital move? Below, we walk you through five simple local search optimization steps to help you make your...
Since the introduction of the General Data Protection Regulation (GDPR) legislation in Europe last year, the spotlight has remained firmly focused on personal information and privacy online. A growing number of states are actively trying to pass bills through their...
Thanksgiving week is upon us, and with it comes Black Friday and Cyber Monday, where consumers can find some of the best online shopping deals of the holiday season. Considering this is one of the biggest shopping weekends of the year, it's important that businesses...