With 52.2% of all website traffic generated by mobile devices and the wide release of Google’s mobile-first index, it’s crucial that you have a mobile-friendly website. Not only does mobile-friendliness make it easier for site visitors to use and navigate your website, but it can also help you show up in relevant search engine results. Here are some tips for making your website ready for mobile!
Choose the Right Mobile Design
When optimizing a web presence for mobile, you have three common web design options to choose from: responsive, adaptive, and mDot. A responsive web design adjusts to screen size and device orientation, so your website will look and function the same way on both desktop and mobile. An adaptive web design uses a set of fixed layouts that change from device to device based on screen size. And lastly, an mDot website is designed entirely for mobile use and lives on a separate domain from your desktop website. All of these options have their advantages and disadvantages, so be sure to do your research before settling on one.
Follow ADA Compliance
While making a mobile-friendly website, you’ll want to ensure it’s compliant with the Americans with Disabilities Act (ADA). Not only will following these guidelines make your website more accessible to site visitors, but it can also improve your search engine rank, as Google prioritizes websites with good user experiences. Some simple things you can do to design an ADA-compliant website include adding ALT text to images, making sure text design easy to read, and using clear calls-to-action.
Consider Finger Reach
Don’t forget about the thumb zone when designing a mobile website! This is the area on a mobile device where the user’s thumb interacts with the screen most comfortably. When placing your homepage button, website menu, CTA buttons, and other interactive elements of your website, be sure that they’re in reach of the thumb zone. Try to keep buttons near the center of the page as well so that both right-handed and left-handed users can easily access them.
Space Out Clickable Elements
To ensure users won’t have trouble navigating or accessing your site, leave adequate room for clickable elements. Clickable elements include any links or buttons your users may tap on. If they’re too close together, the user may accidentally tap on a neighboring button instead of the one they wanted. Keep your touch target size around 48 pixels to help ensure a more convenient and approachable user experience.
Don’t Forget Mobile Button Sizing
To help with user experience on your mobile site, you should think about the placement and size of buttons mobile users click on. When your visitors are trying to tap a button with their finger, you don’t want your button to be too small or close to other buttons. When designing buttons, keep sizes between 42 and 72 pixels, depending on the priority of the button. For spacing, allow 12-48 pixels between the buttons.
Improve Site Speed
Research into mobile page speeds shows that site visitors often leave if a website takes longer than five seconds to load. This can negatively impact your overall search engine visibility as, again, Google gives preference to websites with good experiences. To help with site speed—especially if your pages have a lot of content, including images and videos—use an accelerated mobile page, remove any redundant or unnecessary data by minifying your website’s HTML and CSS files, and double-check your hosting plan.
Compress All Images
To improve site speed and user experience with your mobile web presence, be sure to compress images. You want to have the smallest image sizes possible while still offering site visitors clean, crisp imagery to look at. Keep images between 200-250 pixels wide so that images won’t get distorted or take up too much space.
Pick Easy-to-Read Fonts
It’s important to consider font sizes and typography when making your site more mobile-friendly. A font too small or large on mobile can affect the readability of your site. Make sure body fonts are about 16 pixels—you don’t want visitors to have to zoom in and out while reading your site. Along with font size, take into account the type of font you use. It’s best to use a font that’s sans-serif like Helvetica or Open Sans, as these fonts are easier to view on small screens.
Remove Any Popups
Eliminating popups from appearing on your mobile site can improve overall user experience. Since site visitors have smaller screens to work with, it can be more difficult to close out of popups. Of course, popups are still fine with desktop web designs, but it’s best to avoid them with mobile-friendly designs.
Test Your Site’s Experience
To ensure that you’re offering site visitors the best mobile web experience, test your site on a smartphone or another mobile device. Look for accessibility issues, check buttons and links, pay attention to page load speeds, note any image or video compatibility problems, and more. When testing your site, you can potentially catch and fix issues that your site visitors could encounter.
Need help creating a mobile-friendly website? Hurrdat Marketing offers web design services and search engine optimization services that can help you improve your website’s mobile user experience and optimization. Contact us today to learn more!