What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
Creating effective location pages for your business is key to improving your online presence, showing up in local search queries, and attracting local customers. Here’s your guide to location pages, with examples of effective location pages and best practices...
Google’s generative AI search tools have recently expanded to over 120 countries, and AI-powered online searches are gathering the interest of roughly half of U.S. adults. Keep your business’ online presence competitive and learn more on Google SGE with...
Discover the differences between Wordpress and Shopify—including features, pros and cons, and more—to determine the best e-commerce platform builder for your business. WordPress vs Shopify What Is WordPress? What Is Shopify? Which Platform Is Right for You?...
In December 2022, Google updated its Search Quality Rater Guidelines from Google E-A-T to Google E-E-A-T, adding a new “E” for “experience.” See what this change means for SERP rankings in 2024, and how you can optimize your website for...
A website service page gives visitors an explanation of how your company’s services might benefit them. When designing a service page, it’s important to keep search engine optimization, visual appeal, content quality, and brevity in mind. In this post,...
Search engine optimization can typically be separated into two broad categories: on-page SEO and off-page SEO. Together, these processes work to improve visibility, drive traffic, and establish a digital presence. Learn more about the differences between on-page...
SSL is essential to keeping your website visitors’ information secure and protected. Here’s everything you need to know about SSL certificates for websites and how they impact search rankings. What Is SSL? Does SSL Affect SEO? Do You Need an SSL...
Facebook Ads and Google Ads are two of the most popular paid advertising platforms, but they each have their own strengths and weaknesses. So which one is right for your business? Let’s compare Google Ads vs Facebook Ads to help your business decide which...
In recent years, as many as 57% of mobile and 53% of desktop users don’t click on any results on the search engine results page (SERP)—and this percentage has been consistently rising. By adapting to the rise of zero-click searches, your business can continue...