What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
Email marketing may seem old-fashioned in the current digital marketing landscape, but it's still a top marketing channel for businesses. Here's why email marketing still matters in 2025 and how it aligns with current digital marketing trends. Why Is Email...
Google recently announced that Google Business Profile (GBP) will discontinue its Insights component on February 20, 2023 as part of their transition to new Performance metrics. For businesses using GBP to manage local listings in Google, this means the current...
Machine learning is becoming increasingly prevalent in the SEO landscape, anticipated to be a $209.91 billion industry by 2029. And with search engines like Google utilizing machine learning and AI technology to improve the online search experience, digital...
On July 1, 2023, Google will cease collection of website data through Universal Analytics (UA) and shift entirely to Google Analytics 4 (GA4). With new features including enhanced privacy controls that help protect customer data, advanced reporting, and more, your...
Google’s serving answers before anyone even clicks, which makes text-only content easy to ignore. Infographics cut through the noise—earning attention, rankings, and recall in ways words alone can’t. Benefits of Infographics "In an era where Google rewards...
Keyword cannibalization is a common search engine ranking issue that occurs when a website's individual webpages are competing against each other for valuable keywords. When similar keywords are used across several pages of a website, Google can no longer identify...
Understanding how search engines work allows you to tactically and strategically focus on search engine optimization (SEO) when building your website and creating webpage content. Below, we'll walk you through the basics of how search engines function and how you...
Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of...
In late 2020, Google announced an algorithm ranking update called Google Passage Ranking. As frequently happens with announcements from Google, digital marketers instantly began discussing ways they could use the change for search engine rank gain. But does Google...