What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
A mobile-friendly website is a must, and I'm not just saying that because I design responsive websites. If Google's index split or your own smartphone habits (Are you holding us in your hands?) aren't enough to persuade you, perhaps the who, what, and how of mobile...
According to the most recent local consumer review survey by BrightLocal, 91% of people regularly or occasionally read online reviews when searching for a local business. This is beneficial for businesses that recognize the importance of reputation management and...
Back in November, we shared news about Google splitting its desktop and mobile indexes. Over the last month, however, new information has come out that Google will, in fact, be making a huge change to its index, but not in the way we previously thought. There will...
When Hurrdat and I were in talks in the summer of 2015 to acquire my production company, Digital Hero Films, what intrigued me the most was the film and video work we were putting into the hands of digital marketers and watching how they used the creative work we...
It’s been just over a year since Google launched their Accelerated Mobile Pages (or AMP) project and released the mobile-friendly algorithm, both of which were aimed at creating a better mobile web. Now, after comments made by Gary Ilyes at Pubcon in October,...
In the fall of 2014, Google first introduced featured snippets to its Search Engine Results Pages (SERPs). Two years later, there are still only a handful of marketers taking full advantage of the opportunities this valuable real estate has to offer. With the...
One of the most common questions we get from WordPress site owners and bloggers looking to optimize their websites is "What are categories and tags, and how do I use them on my blog?"
“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit and the inhabitants will come.” Charles Stross, a science fiction and fantasy novelist, describes virtual reality’s draw using an allegory...
When a business looks for help with a new or existing digital marketing plan, they usually turn to a traditional marketing agency. But a full-service digital marketing agency is often better.