The release of iOS 14.5 from Apple introduces the world to App Tracking Transparency, which will affect how consumers receive advertisements across the almost 2 million apps on the App Store—including Facebook. For digital marketers and business owners that rely on...
Google recently released Google Web Stories, joining a growing number of platforms that offer a story feature for content creation. Google Web Stories work slightly differently than social media stories, but they pose a unique opportunity for brands and businesses to...
COVID-19 has reshaped the way businesses interact with their customers. As daily life changed throughout the pandemic, brands had to adjust sales strategies and adapt to global restrictions with their marketing plans. While global ad spend declined 4.2% in 2020,...
Take out your phone, open Google, and search "best Italian restaurant." What do you see? The top results usually aren't the best Italian joints in America—and likely aren't part of a massive chain. They're often locally-owned restaurants in your city that are close to...
A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...
Since the introduction of the General Data Protection Regulation (GDPR) legislation in Europe last year, the spotlight has remained firmly focused on personal information and privacy online. A growing number of states are actively trying to pass bills through their...
Consumers have grown tired of being bombarded with targeted ads from brands. Even though these targeted ads are based on consumers' interests, the sheer amount of ads consumers are exposed to online every day has created a sense of ad fatigue. While you might think...
As if the end of the year wasn’t busy enough, WordPress announced this week that they were releasing WordPress 5.0. This latest update to the open-source platform is significant for two reasons: 5.0 comes with the platform’s biggest update to the editing interface in...
Every time someone searches on Google, clicks on a webpage, checks into a certain location on Facebook, or buys something online, they’re leaving a trail of breadcrumbs (or rather, cookie crumbs) for businesses and brands like yours. But how do you gather and leverage...
A mobile-friendly website is a must, and I'm not just saying that because I design responsive websites. If Google's index split or your own smartphone habits (Are you holding us in your hands?) aren't enough to persuade you, perhaps the who, what, and how of mobile...