What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
Consumers have grown tired of being bombarded with targeted ads from brands. Even though these targeted ads are based on consumers' interests, the sheer amount of ads consumers are exposed to online every day has created a sense of ad fatigue. While you might think...
As if the end of the year wasn’t busy enough, WordPress announced this week that they were releasing WordPress 5.0. This latest update to the open-source platform is significant for two reasons: 5.0 comes with the platform’s biggest update to the editing interface...
Over the past five years, our local search optimization work has evolved. What started as simple citation management is now a comprehensive local SEO strategy that includes data standardization, business information management in data aggregators and...
On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us. On the...
Every time someone searches on Google, clicks on a webpage, checks into a certain location on Facebook, or buys something online, they’re leaving a trail of breadcrumbs (or rather, cookie crumbs) for businesses and brands like yours. But how do you gather and...
A mobile-friendly website is a must, and I'm not just saying that because I design responsive websites. If Google's index split or your own smartphone habits (Are you holding us in your hands?) aren't enough to persuade you, perhaps the who, what, and how of mobile...
According to the most recent local consumer review survey by BrightLocal, 91% of people regularly or occasionally read online reviews when searching for a local business. This is beneficial for businesses that recognize the importance of reputation management and...
Back in November, we shared news about Google splitting its desktop and mobile indexes. Over the last month, however, new information has come out that Google will, in fact, be making a huge change to its index, but not in the way we previously thought. There will...
When Hurrdat and I were in talks in the summer of 2015 to acquire my production company, Digital Hero Films, what intrigued me the most was the film and video work we were putting into the hands of digital marketers and watching how they used the creative work we...