What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
The release of iOS 14.5 from Apple introduces the world to App Tracking Transparency, which will affect how consumers receive advertisements across the almost 2 million apps on the App Store—including Facebook. For digital marketers and business owners that rely on...
How do you know if you're delivering a quality user experience on your website? You're probably tracking a number of website metrics already, but you might also consider monitoring Google's Core Web Vitals to get a better idea of your website's performance. Below,...
Google recently released Google Web Stories, joining a growing number of platforms that offer a story feature for content creation. Google Web Stories work slightly differently than social media stories, but they pose a unique opportunity for brands and businesses...
COVID-19 has reshaped the way businesses interact with their customers. As daily life changed throughout the pandemic, brands had to adjust sales strategies and adapt to global restrictions with their marketing plans. While global ad spend declined 4.2% in 2020,...
Did you know YouTube videos can improve your website's visibility in search engine results, drive more organic traffic to your website, and support your content marketing efforts? Let's take a closer look at the various ways a YouTube strategy can be used for...
Optimizing your business for local search is more important than ever, especially as more consumers are searching online for local services. Though the goal of local SEO is to increase online visibility within relevant searches with local intent, many businesses...
Take out your phone, open Google, and search "best Italian restaurant." What do you see? The top results usually aren't the best Italian joints in America—and likely aren't part of a massive chain. They're often locally-owned restaurants in your city that are close...
A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other...
Since the introduction of the General Data Protection Regulation (GDPR) legislation in Europe last year, the spotlight has remained firmly focused on personal information and privacy online. A growing number of states are actively trying to pass bills through their...